{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Female Founder Lab","title":"Why the right city might not be New York: with brand strategist Natalie Batlle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f4f9739\"></iframe>","width":"100%","height":180,"duration":1789,"description":"In this episode we sit down in Barcelona with Natalie Batlle. Natalie is the founder of Juno House and brand strategist, helping brands expand to the US market. In this episode she gets specific about the expensive mistakes she watches brands make. The $20k PR agency nobody needed, the whole budget burned on a single trade show, and what to do instead. \nWe get into how to choose the right first US city (it's not always New York), the mindset shift that's needed, and why American consumers behave differently from Europeans when a new brand enters the market.\nThis episode is brought to you by www.tabsinc.com.\nToday's guest: Natalie Batlle - www.nataliebatlle.com.","thumbnail_url":"https://img.transistorcdn.com/hVhRKTVqIUpj24VFyqddlLrVQp43TPQ54uIyjoVEt5c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjMw/ODU4OTBmZGI3MTIy/ZDAzYTAzYTU5NzY5/ZmNlMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}