{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Why You Should Build Your B2B SaaS in Public","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f588dac\"></iframe>","width":"100%","height":180,"duration":216,"description":"Summary\nIn this episode, Sean explains the benefits of building your B2B SaaS in public. He highlights the challenges of B2B SaaS marketing and how creating valuable content can help attract potential customers. By sharing the journey of building your product in public, you become a part of the build-in-public movement and can better understand your target market.\nKey Points\nMarketing B2B SaaS is harder than expected\nMost people think about competition wrong\nSharing valuable content attracts potential customers\nPerforming discovery on your target market is essential\nThe build-in-public movement helps with marketing\nProducing content can help you understand your target market\nOrganic content is key to growing your B2B SaaS\nQuotes\n\"Marketing is a lot harder than most people expect it to be.\" (00:17 - 00:20)\n\"It's not always very obvious in the beginning exactly what's gonna resonate with your audience.\" (03:09 - 03:13)\n\nFree Email Course\nHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750\n\nNotes powered by Podcast Show Notes","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}