{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"Trip Report: Retail & Commerce Media Activations in Poland","html":"","width":"100%","height":180,"duration":844,"description":"I recently spent a week in Poland on a family trip, and while I didn't have nearly as much time for retail media recon as I would have liked, I came away with a few observations that I found genuinely fascinating. From the country's enormous network of parcel lockers being turned into advertising surfaces, to the surprising density of Żabka convenience stores, there is a lot happening in Polish retail and commerce media.\nIn this episode, I walk through four things that caught my attention on the ground: the emergence of parcel lockers as an out-of-home media network, what I observed about connected TV and retail destinations, Żabka's rapidly expanding in-store digital network, and Rossmann's huge footprint of digital screens. I also dig into how differences in privacy regulation between Europe and the US can shape the media opportunities available to retailers and advertisers.\n\nThis episode is sponsored by GrowthLoop\nTimeline\n[01:24] - Discovering Poland's extraordinary network of 73,000 parcel lockers\n[03:00] - How parcel lockers accidentally became a new out-of-home advertising surface\n[04:09] - Seeing P&G CTV ads with Polish retail destinations like Allegro and Media Expert\n[06:01] - How GDPR and US privacy regulations create different retail media dynamics\n[08:01] - Why Żabka has more than 13,000 stores — and what I noticed about its growing in-store media network\n[10:00] - Exploring Żabka's digital screens and the early stages of its third-party advertising business\n[11:26] - Rossmann's 6,000 screens and its move toward programmatic in-store media\n\nLinks & Resources\nRead the blog version of this piece for photos of the retail media activations I saw in Poland\nRead my related articles:Trip Report: Retail & Commerce Media Activations in Australia\nThe UK Takes A Run At Retail Media Aggregation\nIn-Store Retail Media Evolved Differently in Europe. Here's Why.\nCheck out Basket Case, a project I’m part of with The Drum and QSIC, an irreverent and lively podcast...","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}