{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"How The Top 1% Of Shopify Stores Use Models Successfully #428","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f9c96ea\"></iframe>","width":"100%","height":180,"duration":727,"description":"From health and wellness brands to pet products, models are being used for everything now. Which is amazing. Because models help tell a story, show scale, and so much more. The problem? They’re not being used effectively most of the time. Luckily Liz Giorgi, co-founder and CEO of soona, is obsessed with how the top 1% of Shopify stores use models successfully. And on today’s episode, she’s sharing allll her learnings. Including the type of model shot that converts 10-20% higher.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}