{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The importance of email deliverability and engagement. with Jessica Totillo Coster","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4fcd87be\"></iframe>","width":"100%","height":180,"duration":2324,"description":"In this podcast episode, Jessica Totillo Coster, an e-commerce and email marketing strategist, shares her expertise with the host. Jessica emphasizes the importance of email marketing for small businesses, explaining that it has the highest ROI and is essential for converting leads into sales. She advises businesses to prioritize email marketing over social media and provides tips on creating valuable content for newsletters. The conversation also touches on the importance of segmentation, delivering value to customers, and following email marketing laws and regulations. The episode concludes with Jessica promoting her membership program and offering a special gift for listeners.","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}