{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sales for Nice People Podcast","title":"Ep 178:  Deal Diagnosis X-Ray Pt. 5: Identify the Purchase Motivators","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5002b9db\"></iframe>","width":"100%","height":180,"duration":115,"description":"The wishes your buyer has, and the problems they want solved, that's only part of the story. You need to identify the real reasons - the Purchase Motivators---Sign up for a short and helpful daily email at salesfornicepeople.com/signup and you'll get the DDXRay cheat sheet once it's ready. ","thumbnail_url":"https://img.transistorcdn.com/uVMQHUuWYvVFR9AEYIePMNQKjTsTeeXM0Cvv6xeQcyI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOGQy/OGViZDA5MzgzOWQy/ODM5Mzg4NDdhOWNl/NjdhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}