{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"65: What is a Landing Page?","html":"","width":"100%","height":180,"duration":1207,"description":"The term \"landing page\" is often used interchangeably, leaving many people wondering what exactly is a landing page?The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:The what and how of landing pagesLanding pages in the context of HubSpotThe benefits of using landing pagesLanding page best practicesAnd more!This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}