{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"65: What is a Landing Page?","html":"","width":"100%","height":180,"duration":1207,"description":"The term \"landing page\" is often used interchangeably, leaving many people wondering what exactly is a landing page?\nThe main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. \nThe landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.\nIn this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:\nThe what and how of landing pages\nLanding pages in the context of HubSpot\nThe benefits of using landing pages\nLanding page best practices\nAnd more!\nThis episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. \n-------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}