{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"From Burnout to $30M Success: Lessons in B2B Marketing That Work","html":"","width":"100%","height":180,"duration":3541,"description":"Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.\nIn the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.\nTopics mentioned:\n[00:02:10] Marketing-led growth in B2B.\n[00:03:46] Mass marketing and rapid learning.\n[00:08:30] Working for a European company.\n[00:10:57] Fast execution-oriented design service.\n[00:14:23] Subscription-based business model.\n[00:17:16] Biopersonas and Designer Dan.\n[00:21:35] Uncovering customer pains.\n[00:25:08] Buyer personas development.\n[00:27:16] Investment in design by companies.\n[00:30:40] Unlimited design services.\n[00:35:53] Selling convenience and time-saving.\n[00:37:45] Instagram Advertising Insights.\n[00:43:26] Enterprise customer retention.\n[00:45:23] Inbound marketing and sales.\n[00:48:20] Planning for hyper-growth.\n[00:52:03] Marketing and confidence in leadership.\n[00:55:59] Learning from podcasts.\nResources mentioned:\nBrendan Hufford's newsletter\nAmanda Natividad\nMasters of Scale podcast","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}