{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"How to Build a $100,000 Personal Brand (In Just 90 Days) | 063","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5024e557\"></iframe>","width":"100%","height":180,"duration":4062,"description":"Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.Timestamps:00:00 Introduction01:33 Behind Mount Haley Holdings02:29 The Stigma Around Personal Branding03:14 The Power of Personal Branding: Practical Steps05:47 5 Personal Branding Tips for Founders09:05 Step 1: How to Get Interviewed on Podcasts11:45 Step 2: Develop a Founding Story12:24 Step 3: Setting Up Social Media Profiles15:41 Step 4: Writing Foundational Essays18:03 Step 5: Business Case Studies20:38 How to Get High-Ticket Clients Through Personal Branding25:37 Why Keep Investing in Personal Brand at $40M ARR29:21 How to Attract Top Talent with Personal Branding33:02 Using Personal Brand to Build Company Culture38:40 Personal Branding Within Teams41:59 How to Create Educational Content That Sells53:17 Turning Personal Brand into Marketing ROI57:30 Building Community Around Your Business01:03:20 How to Systematize Content Creation01:06:22 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website:...","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}