{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"How Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead, Thredd","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/502574b0\"></iframe>","width":"100%","height":180,"duration":2518,"description":"Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.\n\nUseful links:\n\nFind Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \nMint Studios website: https://www.mintcopywritingstudios.com/\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\nOur website: https://www.fintechmarketinghub.com/\nOur podcast: https://www.fintechmarketinghub.com/podcast\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\nKey topics include:\nThe evolving role of social media in B2B fintech marketing\nStrategies for effective content creation\nThe use of advocacy tools and personal branding to amplify company messaging\nThe importance of data-driven experimentation\n\nAbout Araminta Robertson:\n\nAraminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.\n\nAbout Market Like a Fintech and the Fintech Marketing Hub:\n\nMarket Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}