{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketers on a Mission","title":"Ep. 228: How to Guarantee that You’re A Winner in AI Search","html":"","width":"100%","height":180,"duration":2084,"description":"How does applying advanced data science methodologies increase your visibility in AI search? It’s undoubtedly a topic that everyone in the B2B ecosystem is discussing and trying to figure out. Many are keen to increase their online visibility, yet these are the same people still using outdated SEO playbooks, which severely impacts their digital presence. The landscape has changed significantly, and those who don’t adapt will get left behind in a world where being found online matters now more than ever.\nThat’s why we’re talking to returning guest Andreas Voniatis (Founder, Artios.io), who shared his experience and proven data science frameworks on how to guarantee that you’re a winner in AI search. In this episode, Andreas explained why he felt that most responses to AI-driven search miss the point, and why he thinks this is a data science and not a traditional content strategy problem. He also elaborated on how teams should focus on creating content based on specific target personas rather than chasing broad keywords. Andreas also highlighted how publishing more content could be seen as counterproductive unless it provides true information gain. He also outlined a scientific approach to proactively address the AI search visibility challenge: create a prompt library of real buyer questions, track responses across many firms over a 30-day benchmark, and mine the resulting millions of data points for citation patterns and authoritative domains that are worth targeting with digital PR.","thumbnail_url":"https://img.transistorcdn.com/lqDFOjY_18gJt4I76gxX3JmOttH4oA_lMtWtb_95PgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGUw/NWFlYjI2ODMzNTVm/OWUwMmM0ZWM1YTRh/ZWYzOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}