{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UKTN | The Podcast","title":"The ugly veg feeding 3 million subscribers - Emilie Vanpoperinghe, Co-founder & CEO of Oddbox","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/50774d7c\"></iframe>","width":"100%","height":180,"duration":2706,"description":"Emilie Vanpoperinghe is our guest this week, co-founder and CEO of Oddbox, a sustainable fruit and veg box that rescues fresh produce - deemed too ugly, too odd or too wrong - from going to waste. Vanpoperinghe talks about bootstrapping her business and crowdfunding over £529k as well as the two rounds of funding that brought in £19m from VCs. She unreservedly discusses how they didn’t really see the value in marketing and branding until Covid hit - when they ended up taking down their website for two months to deal in the surge of growth.\r\n\r\nSince Oddbox’s inception in 2016, the business has distributed over 4 million boxes, with it’s community rescuing a combined 25,000 tones of fresh fruit and veg.","thumbnail_url":"https://img.transistorcdn.com/aVsXogrCh2DJ4KkFDRaL2YARce6nKDgq3kHd5Tc4YjE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTE1/MDljZjcxZTNkZjdi/ODc4NGFkMmQ3Y2Iy/YjFkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}