{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/50998534\"></iframe>","width":"100%","height":180,"duration":2723,"description":"In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat.\n\nTime Stamps\n0:00 Intro\n0:25 Portfolio Selection\n8:20 Creating Your Own Category\n16:42 Micro Categories & National Cuisines\n23:20 Traditional & Modern Serves\n25:53 Geographic Centered Marketing\n30:25 Building a Neighborhood Presence \n32:33 Overcomplicating Cocktails\n34:10 Value of Off-Trade\n37:44 Transitioning to Chains\n41:21 Where To Find Nick\n42:23 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Nick Gillett","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}