{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"An In-Depth Guide to Content Marketing for Long-Term Growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/50bf60f8\"></iframe>","width":"100%","height":180,"duration":2887,"description":"Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?\nRyan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.\nListen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.\nTopics covered:\nWhy you should go after the top of your funnel vs. optimizing for conversions\nHow content marketing impacts your sales funnel and drives long-term growth\nWhy you have to validate data before you create any piece of content\nHow to get into your target buyer’s head to find out exactly what they’re searching\nWhy most of your content shouldn’t be about the products you sell\nThe effective way to search for keywords based on an intent to buy\nPrioritizing low difficulty keywords vs. high difficulty keywords\nWhy you shouldn't rely on blog posts to learn about new strategies\n\nResources mentioned:\nThe World's Most Effective B2B Marketing Campaign\nEmail Signature Generator by Hubspot\nAhrefs\nSEMrush\nHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)\nSkyscraper Technique by Backlinko\nBranding 101: 5 Steps to Build a Small Business Brand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}