{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How Starbucks Used Psychology to Perfect Its Experience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/50d6922a\"></iframe>","width":"100%","height":180,"duration":701,"description":"Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. \n\nAs former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”\n\nBut how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks. \n\nIn this episode, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}