{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Week in NET","title":"Cloudflare’s New CMO Jeff Samuels: Why Brand Wins, Marketers as Context Engineers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/51090f28\"></iframe>","width":"100%","height":180,"duration":2293,"description":"In this episode of This Week in NET, host João Tomé is joined by Cloudflare’s new Chief Marketing Officer, Jeff Samuels, to explore how marketing is evolving in the age of AI.\nWe discuss why brand still wins, how marketers are becoming “context engineers,” and how Cloudflare connects deep technical products to clear narratives that resonate with customers.\nWe also touch on the role of real-world events like RSA Conference, where Cloudflare will be present, and why in-person moments still matter in an increasingly AI-driven, digital-first world.\n⏱️ Timestamps01:44 — News roundup (AI, policy, product updates)03:25 — Meet Jeff Samuels (Cloudflare CMO)04:07 — Background: startups, policy, global experience06:46 — From product to marketing mindset08:25 — Lessons from OpenDNS and Cisco11:47 — Marketing in tech: empathy and understanding systems13:27 — Lifecycle marketing and customer connection15:05 — Why Cloudflare (people, mission, opportunity)16:49 — Marketing as the “architect” of go-to-market18:38 — Brand vs demand20:48 — Events like RSA and why they still matter27:02 — AI and the shift to orchestration31:39 — What’s next for Cloudflare marketing34:02 — Quick fire: skills, mistakes, brand vs performance36:49 — Advice for marketers entering tech37:27 — One word for Cloudflare: opportunity","thumbnail_url":"https://img.transistorcdn.com/JEk1CAhFcWIBJOFKIzKfdvQ-zUX6aXTuOCJVJJHruOk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYThl/MjA0YjY3NjRjMzE4/NTdlZTdjMzFjNjll/YTM1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}