{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Mastering Content with AI: A Dive into Data-Driven Marketing with Kate Bradley-Chernis","html":"","width":"100%","height":180,"duration":2442,"description":"In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of collaborative AI and the need for marketers to be actively involved in the content creation process.\nkeywords\nmachine learning, content creation, neuroscience, AI-powered content, personalized messaging, social media analytics, deliverability, cadence, collaborative AI\ntakeaways\nUnderstanding the neuroscience behind content engagement is crucial for effective content creation.\nAI can analyze social media analytics to identify patterns and create personalized messaging.\nHuman curation is essential in ensuring the quality and authenticity of AI-generated content.\nDeliverability and finding the right cadence for content distribution are key factors in content success.\nCollaborative AI, combining human expertise with AI capabilities, can outperform AI alone.\n\nSound Bites\n\"Lately does that. Its job is to identify what messaging will get you these sort of outcomes and specifically we work on social and it is a private database and you know all those kinds of things so the analytics piece we were just touching on is so important because when the results from the AI come out if you can't tell it if it's done a good job or a bad job thumbs up or thumbs down then it can't possibly learn right\"\n\"AI will have the same kind of idea. I think people need to be, they just need to be educated. We have this thing that we're fighting against, Brendan, you know it already, which is people think...","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}