{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Architecture & Engineering Business Strategies","title":"UpSpring PR: How to Build a PR Strategy (w/ Tiffany Rafii)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5113da7f\"></iframe>","width":"100%","height":180,"duration":3274,"description":"PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.","thumbnail_url":"https://img.transistorcdn.com/CkWgj1nzYPPlj5fJ0c-mkJr5xzl3wDX2dfwz014qPzE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTFh/Yjg5ZDRiZjczY2Q5/MTBhMDU3YThhOTZh/NDdlNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}