{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"“Little nuggets take your story furthest” I Veronica Romney - Author, Entrepreneur, and Marketing Leader","html":"","width":"100%","height":180,"duration":2731,"description":"What does the psychology of family systems have to do with being a good storyteller? Well, according to Veronica Romney, a lot. Understanding identity and how people define theirs can make or break your ability to stand out, resonate, and earn passionate fans.\n\nIn this episode, V shares the story about a funeral unlike any other. In fact, it’s 18 years in the making. It even made the news, and it reveals a major lesson about modern marketing. Throw in a Harley-Davison superfan riding his motorcycle to the afterlife, and you’ve got the makings of an unforgettable signature story.\n\nVeronica is the author of the book, Identity Marketing, and a frequent keynote speaker at marketing events. She’s also a veteran entrepreneur who sells high-ticket services, so public speaking and storytelling both play a major factor in building her business. High priced offerings require high amounts of trust, and showing up with greater communication power (without needing to shout) is a superpower for that type of business.\n\nVeronica and I also discuss the power of the shower thought and why our most candid, knee-jerk ideas are often the ones that resonate deepest with others. We chat about how to get buy-in too—not only from your audience, but from yourself in your strongest ideas.\n\nConnect with Veronica on her website and Linkedin\n\nGrab a copy of her book,Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand\n\nSubscribe to Veronica’s newsletter, Vitamin V\n\n***\n\nIMPROVE YOUR SPEAKING + STORYTELLING: \n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nWork with me one-on-one: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nCONNECT:\n\nFollow me on LinkedIn, Instagram, or Bluesky\n\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\n***\n\nABOUT ME:\n\nI help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}