{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"eTail Built a 25-Year Legacy in E-Commerce Events | Chet Silverman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/518027cb\"></iframe>","width":"100%","height":180,"duration":662,"description":"Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the current AI startup boom and predicts where the technology is heading.Chapters00:00 - Meet Mr. eTail: Chet's origin story and joining eTail after the dot-com bust01:05 - The evolution of e-commerce technology over 25 years01:59 - Cold-calling Google and convincing them to sponsor eTail Boston03:07 - The rise and fall of hot tech categories: CRM, mobile shopping, social commerce03:56 - Watching companies grow up at eTail, from startups to acquisitions05:12 - The AI explosion and why it will follow the mobile shopping pattern06:15 - Why companies should sponsor eTail and how COVID changed B2B sales07:23 - Quality vs. quantity: the 50/50 retailer-to-vendor ratio07:56 - Strategic timing: Palm Springs in February, Boston in August09:08 - eTail as a community and kicking off the e-commerce conference seasonKey TakeawayseTail maintains a rare 50/50 ratio of retailers to solution providersCOVID made conferences essential since decision-makers now work from homeAI will eventually become a standard feature from every retail tech vendor, not a standalone categoryeTail actively supports startups by offering free passes to help them enter the ecosystemPalm Springs kicks off the e-commerce season; Boston is the last stop before holiday lockdownGuest InfoChet Silverman - Director of Sponsorships, eTailKnown as Mr. eTail | 25 years in e-commerce eventsThis has been produced in cooperation with Content Cucumberhttps://www.contentcucumber.com/Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky:...","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}