{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann","html":"","width":"100%","height":180,"duration":3678,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Wanderwell founder Kate Strathmann and I unpack how our personal values often don’t line up with economic forces—and how that impacts our business* Why rethinking the purpose of your business might help you rethink your goals to be more aligned with your personal values* How expanding your vision to include taking care of others as well as yourself can create a paradigm shift in your business\n\n\n\n\n\nMarketers love to tell you: do this and you’ll make more money.\n\n\n\nOr, do this and you’ll have more freedom.\n\n\n\nOr, do this and you’ll get to be more you.\n\n\n\nIf you do what I tell you to do, your life will significantly improve.\n\n\n\nThe reason for this is simple: capitalism turns life improvement into a task of consumption.\n\n\n\nWe’re convinced we can buy our way to an easier, more satisfying life. And that means many of us are convinced we can work our way to the money we need to do that.\n\n\n\nFurther, the more we improve ourselves and enhance our lives, the more we can use our selves as a form of capital to reinvest in the market. As Jia Tolentino writes, selfhood is capitalism’s last natural resource.\n\n\n\nNow, I’m not meaning to pick on marketers here.\n\n\n\nBecause the way we (and yes, I’ll include myself here) market our products and services is only one very small part of a systemic problem.\n\n\n\nThe larger, systemic issue is how most of us are conditioned to focus our effort on the individual pursuit of success. We focus on our individual challenges, our individual needs, and our individual opportunities.\n\n\n\nAnd that’s great because businesses can sell us answers to the questions of individual success and the solutions to individual challenges.\n\n\n\nWhen their solutions don’t bring about the results we’re looking for? Well, it’s likely because we’re just not as capable as we need to be, right? Ugh.\n\n\n\nIndividualism is insidious.\n\n\n\nOf course, just because individualism is insidious doesn’t mean we don’t have individual needs, goals, and desires that...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}