{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Sales vs. Marketing + The 4 Levels of Competency (w/Aaron Santos)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/51a4d5f1\"></iframe>","width":"100%","height":180,"duration":2605,"description":"Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, marketing, or any profession, this framework will help you level up!Learn more about Aaron Santos at; https://roofcoach.netSubscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}