{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/51ad1bb6\"></iframe>","width":"100%","height":180,"duration":3357,"description":"Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points.   In this episode, Louis & Matt discuss…Starting a newsletter as a businessMatt's philosophy for free vs. paid contentHow to leverage earned media for growthUsing a video game as a lead magnet for paid subscriptions ...and much more!Other Links MentionedExtra Points newsletterAthletic Director Simulator 3000 (video game)D1 Ticker Matt on TwitterLouis on Twitter","thumbnail_url":"https://img.transistorcdn.com/rGBRKoW9LKX2kFWHntyuc_SBQbONrz9JIaDHLFc3ZuU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hY2U0/MmJlN2QzYjNmZDc3/MDNlZjdiNTc2ZmRl/ZmZlNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}