{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"How to build B2B SaaS Buyer Personas That Actually Work","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/51fa7d52\"></iframe>","width":"100%","height":180,"duration":803,"description":"You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy!","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}