{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Direct Mail is your (Not So Secret) Weapon | 841","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/51fd2621\"></iframe>","width":"100%","height":180,"duration":601,"description":"Can one piece of direct mail change your life? Dave Lorenzo says yes — because it changed his.On this episode of The Inside BS Show, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}