{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"What Politicians Know About Marketing That You Don’t","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52382cb6\"></iframe>","width":"100%","height":180,"duration":3546,"description":"What can politics teach us about marketing strategy?\nPolitical expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.\nIt's a unique perspective on how to run campaigns and build more human connections.\nTopics covered:\nThe three biggest mistakes businesses make today\nWhat happens when you use marketing tactics over strategy\nThe #1 problem with relying on discounts to drive sales\nWhy referrals are the best way to grow without any money\nThe right way to ask your target market survey questions\nHow to listen to what the market research is telling you\nOne simple way businesses can make human connections\nHow to nail your marketing campaigns right from the beginning\nResources mentioned:\nFire Them Now\nSurvey Monkey Panel\nPollfish\nTraction\nProfit First\nDriven to Distraction\nKeith Cunningham\nMorning Pages\n4 Steps to Creating a Rock-Solid Marketing Strategy\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}