{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Just Go Grind","title":"#174: Michael Cannavo, Co-Founder & CMO of Super73, an American Lifestyle and Transportation Company, on Going Viral, Being the First of Their Kind, the Challenges of Running a Manufacturing Startup, and Building an Authentic Community and Brand","html":"","width":"100%","height":180,"duration":2668,"description":"\nMichael Cannavo is the co-founder and CMO of Super73, an American lifestyle and transportation company that designs, manufactures, and distributes one of a kind California branded electric motorbikes. After a successful launch on Kickstarter in 2016, the SUPER73 brand has quickly grown into one of the most recognizable two-wheeled electric vehicle brands in the world, with a passionate customer base that includes the likes of Will Smith, Jaime Foxx, and Madonna. Based in Orange County, California, Super73's mission is to build the world's best electric motorbikes and cultivate a passionate community while providing an exceptional customer experience.\n\nMichael specializes in viral marketing, social media content, and influencer partnerships. In the brief moments that his life isn't isn't revolving around the bright sun of Super73, he hosts a sci-fi podcast accompanied by multiple social media accounts.\n\nConnect with Michael Cannavo \n Super73\nInstagram\nYouTube\nSuper73 on Kickstarter\nLinkedIn\nMichael on Instagram\nRexin Around\n\nSome of the Topics Covered by Michael Cannavo in this Episode \n How Super73 got started\nViral marketing and connecting with influencers\nFundraising through Kickstarter and raising half a million dollars in 30 days\nFiguring out early manufacturing with 3 employees after suddenly selling 600 bikes\nBeing the first of their kind\nMaintaining growth after going viral\nShifting to overseas manufacturing\nBecoming a community brand\nProduct development and Super73's current product offerings\nChallenges with distribution and developing a European version of the brand\nDeveloping authentic relationships\nThe biggest challenge they've faced in growing Super73, especially during COVID\nFrom bootstrapping to raising their Series A and how Michael sees fundraising moving forward\nThe challenges of being a manufacturing startup\nThe Super73 App and what's next for the company\nThe big vision for Super73\nMichael's book recommendations\nMichael's advice for...","thumbnail_url":"https://img.transistorcdn.com/ZfRqyVqqzB6NjkTXCd4mcsW4HE1I-4KY8qVv4uvobgg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODAx/ZTIxMDk0N2E4OGJl/NjgzYzNlNzg3ZTc2/Njk1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}