{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52479b5a\"></iframe>","width":"100%","height":180,"duration":3686,"description":"Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy’s WebsiteSara’s LinkedInSara’s Email: sara@schorinsights.comDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}