{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy","html":"","width":"100%","height":180,"duration":3480,"description":"Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.\n\nDiscover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.\nDon’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.\n\nTune in now!\n\nListen in as Sara shares about:\n\nQualitative Research vs Quantitative Research\nChoosing the Right Methodology\nSample Size and Statistical Significance\nQualitative Research Design and Objective Setting\nDifferent Qualitative Methodologies\nChallenges of Focus Groups\nCost-effective Recruitment\nAided vs. Unaided Questions\nConsumer Insights and Brand Strategy\nCost and Collaboration\n\nEpisode Links:\nSchor Insights & Strategy’s Website\nSara’s LinkedIn\nSara’s Email: sara@schorinsights.com\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}