{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Stop Ignoring Customers: The ROI of Response | Ep. 62 w/ Brooke Sellas (B Squared Media)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/525b0c7d\"></iframe>","width":"100%","height":180,"duration":1379,"description":"Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls.In this episode, Brooke Sellas (B Squared Media) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth.We dig into:Why “marketing” fails when leadership isn’t listeningWhere the real customer data lives (and why most teams miss it)How to translate customer language into messaging that convertsThe leadership discipline that builds trust and revenueFeaturing: Brooke B. Sellas LinkedIn: https://www.linkedin.com/in/brookebsellas/ Website: https://bsquared.media/Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}