{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HR Voices","title":"Jill Wrobel, CHRO at Brunswick Corporation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/525ca376\"></iframe>","width":"100%","height":180,"duration":1308,"description":"Leading Through Uncertainty: Brunswick’s CHRO on AI, Frontline Talent, and a “Next Never Rest” Culture\n\nSummary\nHow do you keep a 15,000-person, global, frontline-heavy workforce aligned when tariffs, interest rates, and tech shifts won’t sit still?\nJill Wrobel, Chief Human Resources Officer at Brunswick—parent to 60+ marine brands including Mercury Marine and Freedom Boat Club—shares how the company navigates uncertainty with a continuous improvement mindset they call “Next Never Rest.”\nJill breaks down what’s unique about HR in a cyclical, manufacturing-and-services business that spans welders and machinists to electrification engineers and digital product teams.\nShe details Brunswick’s “business system” approach to standardizing processes, using Lean Six Sigma and design thinking, and where AI and automation create outsized impact—from Microsoft Copilot for communications to an AI-driven tariff model and AutoCaptain, which can dock a boat at the push of a button while distinguishing a person from a leaf.\n\nJill also gets candid about the weight HR teams carry—context switching, coaching leaders, and rising expectations—and how she’s scaling HR’s impact with hackathons, smarter prioritization, and a stronger coaching stance so leaders truly lead.\n\nTimestamps\n[00:45] – Guest intro: Brunswick’s $5B portfolio, 60+ brands, and global footprint (Freedom Boat Club in 425+ locations)\n[02:56] – The core challenge: operating through uncertainty—rates, tariffs, cyclical demand\n[04:05] – Mindset matters: control what you can, “power of yet,” and resilience in a changing world\n[05:57] – A diverse workforce: welders to electrification engineers to e-commerce and app teams\n[09:28] – “Next Never Rest”: Brunswick’s business system, Lean Six Sigma, and design thinking\n[10:58] – Practical AI: AutoCaptain auto-docking, Copilot for comms, and an AI model for tariff analysis\n[14:13] – Why this is HR’s moment: HR as business leaders enabling humans + machines\n[16:02] – Scaling HR:...","thumbnail_url":"https://img.transistorcdn.com/ICj-SdAh1nzlUbpg9TUNmSjJhLHXAqS1LpGATLia9gE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNmVk/YTIzMTQ5Y2RkMjQx/ZWUwNTFhMTE1Y2Nl/NGI5Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}