{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trillion Dollar Ads","title":"The Future of Advertising and Agencies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52641948\"></iframe>","width":"100%","height":180,"duration":2149,"description":"In this episode Prantik shares his unexpected journey from studying computer engineering at NUS to becoming a key player in the advertising world. He talks about his roles at Pinstorm, Happy Marketer, and Merkle, and how he’s shaped the industry. Alongside his work in advertising, Prantik is an active investor, president of the TIE chapter, and a sports enthusiast. Tune in for an exciting story of career transformation and industry insights!\nIN THIS EPISODE\n(00:00) How did Prantik Mazumdar's journey in advertising begin?\n(02:00) What key experiences shaped Prantik's career in advertising? \n(03:00) How did Happy Marketer start and evolve? \n(04:30) What challenges do marketers face in Asia Pacific? \n(06:00) How important is brand differentiation and positioning?\n(07:30) What role do metrics play in marketing effectiveness?\n(09:30) How mature is the industry in using first-party data for personalization? \n(10:30) How do big tech companies influence advertising spend in APAC? \n(11:30) What opportunities does AI present for the advertising industry? \n(18:30) How can publishers in Southeast Asia compete with big tech?\n(22:00) What is the future of retail media in Southeast Asia? \n(28:00) How do you balance brand and performance marketing? \n(32:00) What advice does Prantik have for entrepreneurs in the Gen AI space? \nYour Host: Jayesh Easwaramony\nAPAC Digital Advertising & Martech Specialist | Founder, Spectra Global\nJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team,...","thumbnail_url":"https://img.transistorcdn.com/CFzI2Ek76VR8uLgfQ-wbluld0uKWxXuNOjFnocwe9Y8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzIw/OTllNTYwMmNiZDQ3/YWRmZjNmNjNjNGZj/YTA5Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}