{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Getting “No’s”? Here’s What’s Really Happening (And How to Turn It Around)","html":"","width":"100%","height":180,"duration":1985,"description":"Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no’s in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).\nThis is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.\nWhat You’ll Learn\n\nWhy “no’s” often have nothing to do with your design skills\nHow your energy + excitement shows up in your consults (even if you think it doesn’t)\nThe sneaky ways your response time impacts your booking rate\nHow templated emails can accidentally make you sound cold, robotic, or not like you\nThe difference between being “professional” and being forgettable\nHow to re-ignite your passion when you’re feeling overwhelmed or burned out\nA simple self-audit to do anytime your close rate dips\nThe “Booking Slump Audit” (Steal This)\n\nIf you’re getting no’s, ask yourself:\nHow fast did I respond to the inquiry + follow-ups?\nDid my proposal feel custom + enthusiastic or copy/paste?\nDid my email tone sound like me?\nDid I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?\nWas I excited… or was I operating from stress, overwhelm, or “whatever”?\nKey Takeaways\n\nPeople don’t just book flowers — they book confidence, care, and leadership\nBrides want to feel like you’re excited about THEIR wedding, not just another job\nYou can be honest and still sell with energy (even if the world feels heavy)\nYou can turn the game around fast — one email, one consult, one proposal at a time\nAction Step\n\nPick ONE lead you’re currently nurturing and do this today:\nRe-read your last email/proposal and ask:\n“Would I book me after reading this?”\nThen add 2–3 lines of personality + excitement + expert guidance.\nMentioned\n\nYour...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}