{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Getting “No’s”? Here’s What’s Really Happening (And How to Turn It Around)","html":"","width":"100%","height":180,"duration":2055,"description":"Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no’s in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.What You’ll LearnWhy “no’s” often have nothing to do with your design skillsHow your energy + excitement shows up in your consults (even if you think it doesn’t)The sneaky ways your response time impacts your booking rateHow templated emails can accidentally make you sound cold, robotic, or not like youThe difference between being “professional” and being forgettableHow to re-ignite your passion when you’re feeling overwhelmed or burned outA simple self-audit to do anytime your close rate dipsThe “Booking Slump Audit” (Steal This)If you’re getting no’s, ask yourself:How fast did I respond to the inquiry + follow-ups?Did my proposal feel custom + enthusiastic or copy/paste?Did my email tone sound like me?Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?Was I excited… or was I operating from stress, overwhelm, or “whatever”?Key TakeawaysPeople don’t just book flowers — they book confidence, care, and leadershipBrides want to feel like you’re excited about THEIR wedding, not just another jobYou can be honest and still sell with energy (even if the world feels heavy)You can turn the game around fast — one email, one consult, one proposal at a timeAction StepPick ONE lead you’re currently nurturing and do this today:Re-read your last email/proposal and ask:“Would I book me after reading this?”Then add 2–3 lines of personality + excitement + expert guidance.MentionedYour consultation + proposal turnaround...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}