{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Route to Success","title":"S02E10 Rebuilding Broken Food Systems: A Systems Thinker's Guide to Real Change | George Carter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52891615\"></iframe>","width":"100%","height":180,"duration":2798,"description":"Host Sara welcomes George Carter, a strategy and operations leader with deep roots in vertical farming and food systems, for a conversation that blends personal resilience with systems-level thinking. George shares how stepping away from a misaligned role protected his mental health and reshaped his leadership style, then dives deep into the structural problems in America's food system—from food deserts and import dependency to policy, funding gaps, and the loss of cooking education—offering practical starting points for anyone who wants to help fix it.\n\nShow Notes:\n00:01 Welcome and introduction to the podcast's mission and George Carter's background\n01:56 The defining moment George stepped into a role misaligned with his strengths\n06:03 Why sales teams get blamed and the need for two-way feedback loops\n08:19 The signs George was out of alignment and how it wore him down daily\n13:09 How these lessons shaped George's leadership style today\n15:21 Systems thinking applied to scaling a business and organizational infrastructure\n17:51 Stepping away from stability to protect mental health\n23:15 Introduction to systems thinking as it applies to food systems\n26:57 The educational gap: why people no longer know how to cook from scratch\n31:00 Food, community, and family traditions as a love language\n35:52 Why more U.S. food is imported than grown domestically and the risks involved\n36:19 The role of policy, trade deals like NAFTA, and tariffs in the food system\n39:37 Funding mechanisms and why agriculture struggles to get proper investment\n41:41 The reality of USDA grant matching funds and their impact on small operators\n43:28 George's advice for finding momentum and reconnecting with what makes you happy\n45:01 How to connect with George Carter and closing thoughts\n\nSEO:\nGeorge Carter joins The Route to Success to discuss walking away from a misaligned career, protecting mental health, and rebuilding America's broken food systems.","thumbnail_url":"https://img.transistorcdn.com/S-5Z5ofhheVkxgFI1OjKUs4327xfRBjTfDKHtXDGFv4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YWUx/MDhkOWYyYWI0ZjM5/ZjUyYzY0MTUwZjM1/ZjhjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}