{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder Views - SaaS, Business, and Beyond","title":"Stefan Smulders: Bootstrapping to $10M with Brilliant Marketing Strategies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52b6e80a\"></iframe>","width":"100%","height":180,"duration":4159,"description":"** The most important lessons from growing and selling a bootstrapped SaaS company, from a non-technical entrepreneur: https://www.hardknocksaas.com/ (use HUSTLE40 for 40% off).Stefan Smulders is one of the best marketers I've spoken to. In 2019, he founded expandio.io, and was able to generate $1 million in run rate in the first six months after launch!Continuing to leverage creative and effective marketing strategies on social media, Stefan is leading Expandi to hit $10 million in revenue by the end of 2023.This was a fascinating conversation, and I encourage any startup founder or anyone in marketing to give it a listen. We touch on several topics, including:- Learning and growing from past business failures- How Expandi hit $1 million run-rate in the first six months- Leveraging your personal brand to grow your business- The psychology of sales- Effective growth channels used to reach $10 million revenue- Much moreFollow Stefan on Twitter: https://twitter.com/SmuldersStefanDownload the e-book \"From Zero to SaaS Hero: https://expandi.io/from-zero-to-saas-hero-ebook/","thumbnail_url":"https://img.transistorcdn.com/e9JVeZccbAO7JBcyfBMExsVR_7QzRpt8Q_5HYvYzMP0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOTYw/Y2MxNDI3MDhjMmEw/NmM5YTFkNmJlNjNk/YjQwYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}