{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ctrl Alt Ask","title":"Am I too niche to attract advertisers?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52becb1f\"></iframe>","width":"100%","height":180,"duration":1335,"description":"As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table?\nThis week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. \n\nTo give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s SVP of Advertising Partnerships. She explains why advertisers are drawn to creator sites, and what they’re looking for. She brings the latest research to help creators find ways to attract more ad dollars without alienating their devoted audiences. \n\nFree creator resources:\nRaptive & Nielsen 2024 case study on brand effectiveness in the creator ecosystem\nRaptive Intelligence: Smarter ad targeting for better campaigns\nMeet Katie Swanson, Manager, Email Identity Performance\n\nResources for Raptive members:\nWhat is programmatic advertising?\n9 ways to improve user experience","thumbnail_url":"https://img.transistorcdn.com/5cucr5qI3tALuYaWn-wlmQJAiK5i1sbSypIRiGSTP2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Q0/NjA0YjEwNTIwZGNj/OGZhNGIyYzQxOGYw/NGQzMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}