{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"How People & Team Drive Tony Chocolonely's UK Growth","html":"","width":"100%","height":180,"duration":406,"description":"In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely, reveals:\nWhy out-of-home is Tony’s secret weapon\nHow their sales team of 30+ is structured to drive growth\nA surprising revenue stream that’s doubling year on year\nIf you want to gobble up even more insights, don’t forget to like, follow, or subscribe Brand Growth Heroes podcast — and if you're keen for full conversation between Fiona and Ben, you can find it in our catalogue (December 2024.\n#BrandGrowthHeroes #TonysChocolonely #FMCG #ChallengerBrand #MKJIgnite #Recruitment #HR #GoldenNuggets\nThis BGH SHORT is hand-picked by FMCG recruitment pros MKJ Ignite.\n\nOver the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.\nThere are fewer applicants than there used to be for roles in sales and marketing in CPG businesses\nIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.\nAnd the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.\nIt struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.\nSo the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. \n \nAnd as a result....BGH SHORTS: The People Series was born!\nShort 5 min episodes. \nGolden nuggets. \nActionable insights \nEvery 2 weeks, we’ll drop a new 5-minute clip - so don't forget...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}