{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"COSMOFACTORY","title":"Brand Endurance Strategy, featuring Olaplex CEO Amanda Baldwin (replay)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52f06e1e\"></iframe>","width":"100%","height":180,"duration":1424,"description":"Bringing novel ingredient science to the consumer market is an opportunity, a challenge, and a risk. Turning that innovation into a brand that changes beauty consumer expectations and impacts an entire product category is an even greater undertaking.This episode is a selection from the archive, and a good conversation to revisit while the CosmoFactory team works behind the scenes to refresh this podcast for you!We will be back with more informative and inspiring episodes soon. In the meantime, please enjoy this replay featuring Amanda Baldwin, CEO at Olaplex (original air date February 17, 2026).This week on the CosmoFactory podcast, we consider how ground-breaking brands can grow even after the hero innovation is normalized in the marketplace. Our guest is Amanda Baldwin, CEO of Olaplex, the hair care brand responsible for disulfide bond-repair technology. Founded in 2014, the US-based brand is popular with professional stylists and consumers alike. Baldwin previously served as CEO of Super Goop!, a brand credited with helping shifting consumer behavior toward daily SPF protection.If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory!ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.Guests are actively working in hands-on innovation roles along the beauty...","thumbnail_url":"https://img.transistorcdn.com/2xxihR46EyB37XEZb6ECi3XsYyq8_mjZpR4Cvs0scI4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGU0/MTg0MjU1MzE4NWNh/YmE4NjhmMzQzNzcw/NDcwOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}