{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UKTN | The Podcast","title":"Credit where it's due - understanding your audience - Sho Sugihara, Co-founder & CEO of Pave","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/52fda145\"></iframe>","width":"100%","height":180,"duration":2811,"description":"This week our guest is Sho Sugihara, co-founder and CEO of Pave - an app made to help fix your credit score through personalised credit fixes, bill monitoring and active credit building. Sugihara shares his journey that sparked his passion to start Pave and the entrepreneurs who inspired him when starting out. He emphasises the importance of understanding and listening to your customers and how having a great product alone isn’t enough. Sugihara delves on the explosive growth they experienced using Tiktok - growing the business to over half a million monthly customers - and how a passionate team underpins the success and growth of Pave so far. ","thumbnail_url":"https://img.transistorcdn.com/aVsXogrCh2DJ4KkFDRaL2YARce6nKDgq3kHd5Tc4YjE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTE1/MDljZjcxZTNkZjdi/ODc4NGFkMmQ3Y2Iy/YjFkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}