{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Katie Sturino: From Starting in a Garage to Running an 8-Figure Body Care Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/53067208\"></iframe>","width":"100%","height":180,"duration":1747,"description":"Katie Sturino is the founder and CEO of Megababe, the body-care brand behind Thigh Rescue, its signature anti-chafe stick, plus deodorants, sweat powders, cooling products, and more.\nExpect to hear about:\n– Launching while Divorcing: Why she decided to launch Megababe during a difficult personal time.\n– The Today Show Sellout: How a man-on-the-street TV segment sold out 20,000 units in a few weeks.\n– Five Years, Zero Ads: How Megababe grew through PR, organic social, and retail before spending a dollar on paid.\n– Buses and Low-Fi TV: Why she leaned into NYC buses and deliberately low-fi network TV spots.\n– Ready to Sell: How a strategic partner could scale Megababe and take the brand to the next level.\nFind Katie on:LinkedIn – https://www.linkedin.com/in/katie-sturino-10b62023/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}