{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"How to Steal Your Competitors Featured Snippets on Google","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/532c676d\"></iframe>","width":"100%","height":180,"duration":768,"description":"✓ Identify the ones they have with Semrush or Ahrefs\n✓ Use the format they have - list, 40-60 word paragraph, table, \n✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup\n✓ Add in synonyms and bold the keyword phrase\n✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words\n✓ Use authoritative / confident language \n✓ Cite credible websites in your content\n✓ Look at the “people also ask box” and answer those questions in your content as well.\n✓ Pay special attention to the space directly after the content that you want to get featured. Add images there that relate to your table, list, or paragraph.","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}