{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 93: Business Planning DEEP DIVE (Pt. 2)","html":"","width":"100%","height":180,"duration":912,"description":"Your business has a name, an address, a legal structure, and a clear description of what you do. What next?\n\nPart two of The Easiest Business Plan Ever covers your marketing messaging.\n\nThis is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.\n\nGetting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.\n\nAnd that sets up your business for success.\n\nListen to the full episode to hear:\n\nQuestions for getting clear on your customers’ problem and the result you offer\nWhy your customers need to really understand how your offering solves their problem\nHow the story of your company and why you do what you do strengthens your message\nKey questions to differentiate yourself from the competition\nHow to turn your product or service into a system\n\nLearn more about Gillian:\n\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!\nThe Easiest Business Plan Ever","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}