{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Deconstruction Podcast","title":"Construction Business Growth: ICP, Leadership, and Winning Jobs Without Being Lowest Bid","html":"","width":"100%","height":180,"duration":2902,"description":"Too many contractors believe “lowest price always wins.” In this episode, Kosta and Johny break down why that’s only true in the wrong market, and how the right positioning, relationships, and quoting process can help you win work without racing to the bottom.\nThey get practical on ICP (ideal customer profile) for construction businesses: why “any job” is a trap, how to qualify prospects before wasting time quoting, and when saying no is the fastest path to better margins and better clients.\nThey also dive into the overlooked craft of leadership - building a strong team, setting the tone when morale is down, and why staying uncomfortable (and evolving) is the real advantage in the trades.\n👉 Learn more about Jobtable: https://www.jobtable.comSubscribe for weekly conversations with real contractors building smarter, more profitable businesses.\nChapters / Timestamps00:00 – Intro + 2026 kick-off + Tina’s review\n01:45 – ICP matters: “business is business” (even in construction)\n03:10 – “Lowest bid wins” myth + relationship and trust\n06:45 – How to win jobs without being cheapest (quote clarity + transparency)\n10:05 – Qualifying prospects before quoting (budget, timeline, tire kickers)\n14:10 – Saying no: avoiding bad-fit jobs and unrealistic expectations\n18:05 – Leadership in construction: morale, accountability, building people up\n33:50 – 2026 mindset: positivity, no plan B’s, keep evolving + Jobtable wrap","thumbnail_url":"https://img.transistorcdn.com/NRIRkEhfRzHNOwL-y_cm1s1WWCm9myw4SkOvnImVny4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wY2E2/YmRlMWQzYWU5MWZk/YjNiMTc0MjcyNDYz/YTg0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}