{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Media and the Machine","title":"Anthropic Is Watermarking AI Content. Publishers Need the Other Half.","html":"","width":"100%","height":180,"duration":1820,"description":"My guest today is Erik Svilich, the CEO of Encypher, a technology company that lets you prove who created a piece of content — and whether AI made it, changed it, or took it.\n\nThe tech is called C2PA -- think of it as a nutrition label for content…\nAnd Anthropic just announced they're using it to watermark everything created on Claude.\nErik authored the text provenance spec for C2PA and co-chairs its task force alongside Google, OpenAI, Adobe, Microsoft, and the BBC.\n• We talk about what this Claude watermarking moment means for AI companies who are now required by law to do it — under the EU AI Act and California's AI Transparency Act\n• Erik explains how this finally gives publishers and creators visibility into what AI is doing with their content — and gives them a stronger hand in AI licensing deals.\n• GEO/AI SEO -- He explains why chasing AI search rankings is a red herring — including how AI answers citing Reddit dropped from 3-5% to half a percent in just two weeks\nLike I do with all my guests, we end by talking about AI's impact on our jobs, our families, and the future. \nI especially enjoyed Erik's advice for kids ages 10 to 18 in this new era of AI -- including what a new form of college looks like. \nAnd his prediction on how soon he thinks we'll see a billion-dollar company run by zero people.\nEnjoy! \nRob Kelly","thumbnail_url":"https://img.transistorcdn.com/HFcKrDy4G3ckU9bjuMpsJ7q5fCZAR2rBgUQcovom8lk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMjUw/Mjk1Y2I5Nzg4Mzg3/YzZiMzk2YTQ4MTI3/NGE2ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}