{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wired Dentistry","title":"The Tech Decisions That Are Quietly Costing You Patients.","html":"","width":"100%","height":180,"duration":3106,"description":"A practice was spending around $10,000 a month on marketing. While Dr. Lorne Lavine was in the office, the phone rang five or six times. It got answered once.\nNo call tracking. No answering service. No way to book after hours. The marketing was working. The practice just wasn't catching what it sent.\nIn this episode, Naren Arulrajah sits down with Lorne, who has spent 25 years inside dental practices' networks and servers, to go through the technology decisions that quietly cost practices patients.\nWhat they cover:\nWhy practices buy technology they can't support, and treat it as a purchase instead of a system\nWhat Lorne checks first when he audits a practice (hint: it's not the server)\nWhere the new-patient journey breaks: the first call, the unmonitored inbox, the first appointment three weeks out, the reminder going to an old number\nThe most expensive mistakes, from the big dramatic ones to the small ones nobody notices for months\nWhat to cancel right now, including the software modules nobody uses\nHow to tell useful AI from hype, and the three questions plus one red flag to check before you sign with any tech vendor\nTHE ONE THING FROM THIS EPISODE\nCall your own practice. Pick a Tuesday at 12:30, ring the main number and see what happens. If you have to leave a message, time how long it takes to get a call back. Most practice owners have never done it, and most are surprised.\nWORK WITH US\nTechnology: schedule a call with Lorne at thedigitaldentist.com/call\nMarketing: book a strategy meeting with Naren's team at ekwa.com/wired\nSubscribe at wireddentistry.com/subscribe for the episode, plus the one thing from it worth doing, written down.","thumbnail_url":"https://img.transistorcdn.com/hAY4Bt-F-tyLlkx5wiedDm9_DZlQZkiuiKHHc6Ssqyo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Y3/ZTkwYTI4OTA1NTg5/NWM1ODRmY2UyNmE0/OGI4Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}