{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 280: Next Steps After OfferMind 2019","html":"","width":"100%","height":180,"duration":1646,"description":"Now that the event is over, here are some of the most important steps I'm taking in my business…   I just finished OfferMind 2019, and it was incredible.   Now, that might sound weird 'cause it was my event’ but the reality is - it was REALLY good.    And as Sales Funnel Radio is all about documenting the journey, I want to...   Do a quick recap...   Tell you where I’m at now...   Explain what's happening now that OfferMind is over and WHY I’m in the process of DECONSTRUCTING and SIMPLIFYING...   Tell you WHY hiding in the park is one of the BEST moves you can use to grow your business…   OFFERMIND - THE RECAP   At the time of me creating this episode, Offermind was a week ago, and ‘Oh, my gosh,’ the event was...   This year OfferMind was 650 people, by contrast, at the first event last year, we had 140 -150 people show up.   The event was super cool. However...   The only problem is that most of the tickets were free.   In fact, they largely were free; people got them as bonuses for buying other offers…   And that's okay, but the downside is…   It pre-frames the brain for FREE stuff, so when you go to sell, it's just harder.   The #FACT is:    It's a little bit more challenging to pitch a ‘FREE’ room.   Now, I understand everybody is in a different scenario in their life and I'm not making fun of that at all, but that's just the reality.   If it's a completely free event it's very different than if people just pay just a little bit.   OFFERMIND 2019 - FILLING THE EVENT   Filling events is hard!    I kept track and we created 15 separate campaigns + 1 Ad Campaign   Which means it was 16 Campaigns that I ran in order to fill this year’s OfferMind.   That was *HARD*   In fact...   Running campaigns to fill the event was as hard as the event itself, if not harder.   I always wanna do awesome and over-deliver for the people who come to my events, but it’s very challenging to do that...   We had an awesome group of volunteers who are our social agents from my...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}