{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 280: Next Steps After OfferMind 2019","html":"","width":"100%","height":180,"duration":1646,"description":"Now that the event is over, here are some of the most important steps I'm taking in my business…\n \nI just finished OfferMind 2019, and it was incredible.\n \nNow, that might sound weird 'cause it was my event’ but the reality is - it was REALLY good.\n \n And as Sales Funnel Radio is all about documenting the journey, I want to...\n \n Do a quick recap...\n \n Tell you where I’m at now...\n \n Explain what's happening now that OfferMind is over and WHY I’m in the process of DECONSTRUCTING and SIMPLIFYING...\n \n Tell you WHY hiding in the park is one of the BEST moves you can use to grow your business…\n \nOFFERMIND - THE RECAP\n \nAt the time of me creating this episode, Offermind was a week ago, and ‘Oh, my gosh,’ the event was...\n \nThis year OfferMind was 650 people, by contrast, at the first event last year, we had 140 -150 people show up.\n \nThe event was super cool. However...\n \nThe only problem is that most of the tickets were free.\n \nIn fact, they largely were free; people got them as bonuses for buying other offers…\n \nAnd that's okay, but the downside is…\n \nIt pre-frames the brain for FREE stuff, so when you go to sell, it's just harder.\n \nThe #FACT is:\n \n It's a little bit more challenging to pitch a ‘FREE’ room.\n \nNow, I understand everybody is in a different scenario in their life and I'm not making fun of that at all, but that's just the reality.\n \nIf it's a completely free event it's very different than if people just pay just a little bit.\n \nOFFERMIND 2019 - FILLING THE EVENT\n \nFilling events is hard!\n \n I kept track and we created 15 separate campaigns + 1 Ad Campaign\n \nWhich means it was 16 Campaigns that I ran in order to fill this year’s OfferMind.\n \nThat was *HARD*\n \nIn fact...\n \nRunning campaigns to fill the event was as hard as the event itself, if not harder.\n \nI always wanna do awesome and over-deliver for the people who come to my events, but it’s very challenging to do that...\n \nWe had an awesome group of volunteers who are our social agents from my...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}