{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 105: The Riches are in the Niches with Mark Chyz","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/537d70f9\"></iframe>","width":"100%","height":180,"duration":1960,"description":"The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:\n\nSEO vs SEMWhy you should start with StrategyCost of Client AcquisitionSetting your marketing budget and how oftenHow to interview for a marketing agency\n\nMark’s 11 years of being a business owner shine through this episode and I just love how he gets his confidence!","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}