{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/53834d97\"></iframe>","width":"100%","height":180,"duration":3106,"description":"Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business.  In this episode we spoke about:  how to do user research that is rooted in business problems how to measure and present results of your design work,  and how to hire and train a design team to become more business-savvy.  Show notes:  3:55 How did Bobby get into design?  7:45 How 11-year old Bobby sold his art to parents 11:20 How Bobby's early sales experience translated into design 13:30  How to recognize if a designer is business-savvy? 16:40 How to train a designer to become more business-savvy? 21:30 How Bobby and his team does user research that is rooted in business challenges? 36:45 How does design team at Candid Co track and present results of design work? 41:15 Bobby's advice for designers who are just starting 46:25 What is one thing Bobby changed his mind about design after recording High Resolution? ","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}