{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"090 | BCB2024 | Winning with Distributors: From Your Home Market to Export | Park Street University | Michael Vachon, Soren Hansen, Emily Pennington, Chris Maffeo","html":"","width":"100%","height":180,"duration":2957,"description":"This Episode of the Maffeo Drinks Podcast features a roundtable discussion from BCB Bar Convent Berlin 2024 hosted by Park Street University.\nEmily Pennington moderates a discussion on distribution strategies in the European market. \nJoined by guests Soren Hansen (Bemakers), Michael Vachon (Maverick Drinks), and Chris Maffeo (MAFFEO DRINKS), the conversation centers around the role of distributors in brand building and entry strategies for EU markets. \nKey topics include identifying the right distributors, pricing challenges, maximizing event activations, and focusing on sell-through rates. Listeners will gain invaluable insights into building a successful beverage brand in Europe, with practical advice on market research, brand involvement, and leveraging different sales channels.\n\nTimestamps:\n00:00 Introduction and Podcast Overview\n00:32 Welcome to Park Street University Stage\n01:13 Panelist Introductions\n02:03 Understanding Distribution Strategies\n04:31 Differences Between Importers, Distributors, and Brokers\n08:19 Challenges in Pricing Across Markets\n12:23 Market Observations and Trends\n19:35 Finding the Right Distributor\n22:24 Understanding Market Logistics\n23:47 Building Brand Presence\n24:42 Navigating Economic Challenges\n26:35 Effective Market Entry Strategies\n29:45 Timeline for Market Penetration\n32:00 Leveraging Digital and Omni-Channel Strategies\n35:40 Event Activation Best Practices\n42:36 Direct-to-Consumer Models\n43:49 Key Takeaways for Distribution Relationships\n46:04 Conclusion and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}