{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Stay Authentic Whilst Talking About Wider Social Issues","html":"","width":"100%","height":180,"duration":2879,"description":"I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns.\nI’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast.\nFlavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic.\nTopics covered:\nThe biggest mistake you can make is thinking of social issues as trends\nGreat brands are ones that can make a difference and not just sell their products\nAlign your brand with a social issue and focus on impact KPIs not marketing KPIs\nIf you are a small brand, start with your local community\nThe top two mistakes that brands make when dealing with social issues\nYou don’t have to comment on every social issue. Choose your focus and stick to it.\nHow to ensure that every employee is on board with the focus and implements it\nWhy management should be a two way system\nWhat do impact KPIs look like for each department in a large company\nCollaborating with a brand that is focused on the same social issues\nCreate one campaign that is about impact and not directly about money.\nResources mentioned:\nTech Brains Talk\nStart with the Why - Simon Sinek\nBlinkist\nState of Mind Series\nMakeLoveNotPorn\nCindy Gallop Podcast Episode\n2Bobs\nDavid Baker podcast episode\n3coloursrule.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}