{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"All About the Insight","title":"SE01E10 - AI : The Next Insights Revolution | Patrick Brennan | AATI Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/53d27906\"></iframe>","width":"100%","height":180,"duration":1538,"description":"In this episode, Patrick Brennan, Strategy Director at Studio Arrete, discusses the importance of insights in business decision-making. He shares his journey, the role of insights in strategy, and the creative methods used for data collection. The conversation also covers building meaningful connections with audiences, measuring the impact of insights, and the challenges faced in applying insights effectively. Finally, they explore the future of insights in the context of AI and how to make insights matter more in a commercial sense.\nI hope you enjoy this episode!\n Give it a like, share, and subscribe to not miss the content coming your way weekly.\n – Alex and the All About The Insight podcast team\nConnect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/\nVisit the Allto Consulting website here:https://www.allto.co.uk/\nListen to All About The Insight on these podcast platforms:\n Spotify: https://open.spotify.com/show/5frZSc96MI6oboW1vBEE8l\nApple Podcasts: https://podcasts.apple.com/us/podcast/all-about-the-insight/id1807737893\nAmazon Podcasts: https://music.amazon.com/podcasts/b10803c6-b885-488e-9cf9-4704db8f0328\n#allabouttheinsight #marketingpodcast #audienceinsights #customerbehavior #consumertrends #brandstrategy #researchleadership #mediastrategy #insightdrivendecisions #marketingintelligence #businessgrowth #datadrivenmarketing #branddevelopment #alexculshaw #audiencecollective #sparkfm\nAll About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive...","thumbnail_url":"https://img.transistorcdn.com/xIPJAtgZNo85a5gzFcTDbuRYOmlaYF2ET_Rozml7NyE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZDYy/NGRkMzM0ZWM3OGYw/ZDBkYzQ5N2E4YmYz/NGYwNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}